The original creative idea came from writer Terri Bradshaw, who suggested a name and image for the upcoming Leicester Writers' Club show. She said if we called it "Writers on the road", we could promote the event with a picture of some writers ON a road. Simple. Brilliant.
So we did it and I got to take the photograph - which was perhaps less dangerous than having to lie in the road. But my fingers near froze handling the camera!
Note: This wonderfully narrow, and thoroughly road-like road is Short Street, just behind the bus station in Leicester.